How to Build a Marketing and Sales Machine for YOUR Business in 90 Days

If your business is not growing, it is dying. To grow, you need a marketing and sales machine that delivers consistent results. Most businesses do not invest enough time to develop their own marketing and sales system. This workshop aims to give you the tools and knowledge to create such a system.



3 Reasons why you need a Marketing and Sales Machine NOW for your business ...

#1 Stop the ups and downs

A marketing and sales machine helps smooth out the ups and downs giving you consistent results for manageable growth.

#2 Build a stronger business

If the past couple months has showed us anything, it will be to build a stronger business that can withstand the storm.

#3 Go from MD to CEO

This is working ON your business and not IN your business. If you want to sell your business, investors are looking for #1 consistent profits and #2 not dependant on the owner.

Meet Johan.

I have worked with many businesses over the past 20 years and found, the ones that are most successful focus a lot on their marketing and sales. They know what is important. They work on getting better results. It is not one thing that makes the difference, it is everything. For these reasons I put together this workshop.

If you have a brick and mortar business with sales people you will find immense value in this workshop. If you are starting out or have no sales people, this is NOT for you.

What you'll learn

9 Steps to build a marketing and sales machine for your business.


Your Ideal Client

Marketing and sales ALL start with knowing who your ideal client is, their demographics, their interests, their habits, their pains, frustrations and goals. The better you know your client, the better your marketing and sales perform.


Business Intelligence

You are NOT operating in a vacuum. Understanding the movements in the market, your competitors, and building your business intelligence gives you a competitive edge. Also understanding that you have 2 businesses and each has a specific goal.


Processes and Systems

You can't improve something if you can't measure it. You can't measure it, if there is no process or system to measure. Ensuring businesses, systems and processes are in place supports everything you do.



This is not what you have with your whisky, although sometimes whisky helps. This is a method to determine what to work on next. Not all ideas are good or practical. Following a proven methodology gives you faster, better results.


Creating Offers

The more offers you make, the more sales you will generate. Most companies make so few offers that it is actually a wonder how they are still in business. This section looks at how to create offers using specific frameworks.



Create it, then campaign it. The market votes with their clicks and wallets. Unless you take something to market you will never know how they react to it.


Marketing and Sales Automation

There are 3 reasons to automate your sales and marketing. In the workshop we will cover these reasons.


Business Scaling

Without a strong foundation scaling your business is setting you up for failure.


Dashboard and Reviews

You will not drive a car without a dashboard giving you important information, then why drive your business without one? Having a clear view of your business gives you the information you need to make the right decisions.

Ready to take your business to the next level?

See what past seminar attendees have to say:

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"Practical solutions and examples that can be implemented"


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"Training was highly practical. The presenter was very clued up about the course."


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"The manner of presentation, very enthusiastic and informative."


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"Very insightful. Really, information that I can take back to the office and make use of"


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"I enjoyed the informality and ease at which this course was presented. The information was in terms which I could grasp and understand."


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"Bringing it all together in the seminar."


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"The content was easy to understand. The delivery of the workshop was incredible"


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"The amount of info relevant to my needs."


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"I enjoyed Johan as the presenter. He kept me engaged at all times."


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"Realizing potential of online marketing and ways to execute"


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"Ek het duidelikheid gekry oor die digitale wereld wat my voorheen benoud gemak het."


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"The information was very interesting and informative"


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"The content was very informative and easy to understand"


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"Lots of practical advise."


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"Careful, thorough, clear, good pace of presentation."


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"Interesting content. Very relevant"


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"Very informative. Speaker is brilliant."


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"Insightful info given. Stats were interesting."


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"Johans presentation covered all my questions."


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"The fact that it is possible to do internet marketing without incurring high overhead expenses, thus eliminating risk."


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"The ease of understanding the information."


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"All the information was a whole new world. Very exciting."


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"Idees om my besigheid beter te bemark ten minder kostes!"


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"Getting new ideas and refreshing old ones."


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"Die kursus was great. Inligting rakende die bemarking baie goed."


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"Well presented with practical examples."


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"The information is valuable and can be used in your business. Practical tips great."


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"The vast amount of valuable information is fantastic."


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"I love that Johan was prepared for the seminar with very educational content in his material."


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"The session was jampacked with information."


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"Gets me thinking of the value of websites. I was very sceptical of the value of websites. It was not jus a boring lecture."


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"Swift and to the point. Great info learning about online stuff."


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"Fast pace, great information, practical application of theory."


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"Energy of Johan combined with valuable information was great."


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"Great information gained on digital marketing."


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"Great ideas for marketing."


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"It was very insightful and provided a good basic overview of digital marketing."


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"Practical examples and how I can apply them to business."

Dr G

★ ★ ★ ★ ★

"The information about digital marketing which I didn’t know at first was wonderful."


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"Fabulous presentation and easy to understand."


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"To the point. Great learning new things."


★ ★ ★ ★ ★

"Your generosity with content was most enjoyable."


“I have been dealing with Johan for some time, he is very passionate and energetic, and he has a great wealth of information and skills. Johan is an excellent communicator and he's seminars are some of the best I have ever attended.”

We Buy Cars Pty Ltd

PLUS: These 5 BONUS items

Bonus 1: Business Growth Template

This is the template I use to help businesses grow and focus on the right activites.

Bonus 2: Campaign Measurement Template

Campaigns can get very confusing, especially figuring out what is working and what is not. This template helps you measure every campaign you will create.

Bonus 3: Business Systemization Guide

This guide helps you with systemizing your business and covers the benefits, recurring task, tools, standard operating procedures, outsourcing, and scaling.

Bonus 4: The Bow-Tie Sales Funnel Method

First introduced in 2017 after completing a number of sales funnel courses. This is one of the reasons Johan wears a bow tie!

Bonus 5: The 18 GAP Marketing Turnover Boost Model

Created in 2006, the 18 GAP Marketing Turnover Boost Model covers 18 specific gaps to help a business improve the results they get form their marketing. Also includes specific exercises for each gap. This model was featured in Wealth Wise Magazine in 2007.

Some results from consulting clients

"At first I was sceptical to use an Online Marketing company, as I did Google Adwords and Facebook adds myself. I decided to give Johan a chance, with the understanding that he would save me money. After a very short period of time, I was paying them just from the savings on Adwords and my clicks more than doubled! In addition, for the first time Facebook Adds were done correctly and this paid off in a very short period of time. The number of leads increased dramatically and I can clearly see a significant improvement in sales. Johan’s unique approach to a total online marketing system with the use of some fantastic tools, together with his deep understanding of marketing is an absolute necessity in any modern company.""

- Jan

"It’s very encouraging to see that our internal sales people have doubled their sales from the first quarter to the second quarter"

- Judy

"Best month in 16 years"

- Joan

"Client sales from R6 million to R17 million the next year"

- Kobi

"R2,5 million potential deals and R159 000 of sales in the first week of implementation"

- Kirsten

"Database grew from 3000 people to over 9000 people in 12 months"

- Timothy

Johan Mouton

A Word From Your Presenter

“I love marketing and sales. Been in the game for over 20 years. It keeps evolving and changes daily. Two things are for certain, it will change and it is never ONE thing that makes a difference, its everything. In this workshop I will show how we have helped businesses create marketing and sales machines so you can create one for yourself."



Where is the event?

This is an online event. We use webinar jam. After registration you wil be able to register for the event. We will also give you access to the recording, bonus items, and training a week after the session.

When does the course start and finish?

As part of the workshop you will access to the course. It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Is there a recording?

Yes! After the webinar you will get life time access to the recording, training, updates, and bonus items.

12 Month, 200% Money Back Guarantee.

I am so confident this works, that if you show me you put the effort in and if you don't have a marketing and sales machine delivering results to you in your business with a minimum ROI of 5, ask for your money back and I will gladly refund DOUBLE your initial purchase.

Why wait? Register today for the workshop!

Why put off taking your business to the next level? You can invest in your future right now for less than a night out for a family dinner.