Fellow business owner,
My name is Johan Mouton and I am excited to be your marketing guy!
If you have been in business for any amount of time; you will know how important leads are. No leads, no sales. And that hurts!
We have ALL been there. Having more month than what we budgeted for. There is a LOT of stress that comes with that. Not knowing where the next sale will come from. The phones are not ringing. No emails. No SMS. No quotes. Nothing. Just dead silence.
Then you spend on ads and see some results. Only to find it is getting more expensive every month. You need to top up your advertising more often than before and get less and less clicks. And when your budget runs out ... the phones stop ringing, the emails stop flowing ... and no quotes go out. Deal flow stops. Cash flow is now under pressure.
The first goal of your marketing is getting leads. This takes the pressure off. If you MUST make this sale or face cash flow problems the desperation is carried on over.
When you know there will be MORE leads soon you have a much more relaxed approach to every call and every prospect.
You can also find out if the client is the right client. We have all had clients who were not a good fit. The more prospects you have the pickier you can be.
A steady flow of leads is not just sales now. It is also future business. A long-term relationship. Ongoing business and referrals.
We have done very well finding sales leads for:
It is a good indication if you can hit it (your product or service) with a hammer!
This works for: HIGHER value transactions, products and some services where the first sale is worth a lot of money OR if there is long-term value in the relationship with the client.
This works even better if there is some urgency when making a sale.
This is NOT for everyone: This is NOT a good choice if your business model is based on lots of low value sales (R500 or less per sale), or in the financial industry, legal industry, insurance, medical aid, debt review, hosting, or website design.
Most businesses do not have sales and marketing systems. There could be a pile of potential business you are not aware of. If you have a sales team this could be substantial.
A client discovered R2,5 million in the first week of going live and made R159,000 of sales in that same week!
There are 4 steps to get going:
A branding and advertising agency can burn every cent to "brand your company". The measure is how many people have "seen" your brand. You can't measure a single sale from all the effort.
Cold calling and networking is hard work and can be VERY time consuming. It might take years to get the right skills and grow confidence to do it well. Employees can see this as "getting out of the office time" and not NETWORK at all. Then you can use the internet - with ALL the noise that surrounds it.
Thousands of fresh sales leads generated for B2B and B2C markets. Yes, we have delivered thousands of sales leads to our clients so far and find more every day. We can probably find some for you.
A client received 1200 leads over 3 years valued at R48 000 000.
We helped 2 businesses in 2019 double traffic and double leads on their current advertising budget. They went from around 200 to 500 leads per month, and 540 to 2650 leads per month.
YES! The first goal is getting a consistent flow of leads ... to get this flow, we need traffic. Traffic comes from marketing campaigns. To improve your campaigns we use data, tools and systems.
If you manage your own campaign, this is for you! Many people manage their own campaigns, and that is fine. What we offer is a set of fresh eyes on your campaign to help you get better results. Sometimes we double leads and traffic using your current budget. What will that mean to you in your business if you suddenly had x2 traffic and x2 leads?
I do not only look at ONE aspect of your business. It is a more in-depth approach. It is having marketing and sales systems to support ALL your marketing and sales activities. Improving each area has a postive compounding effect.